Mister Mac teaches grandparents the ins and outs of their iPhones on live one-on-one weekly calls.

The main point is so they can be relevant to their grandchildren in the kids’ native device.

The social campaign was targeted to boomers living in affluent age restricted developments.

As Lead Magnets, I designed these free downloadable Lock Screen wallpapers using iconic 1960s and 70s icons.

Of course, there’s a video explaining how to accomplish this.

That served as a demonstration of the classes and the knowledge of Mister Mac and its trainers.