Direct Mail is hard.
It has to catch attention to avoid the trash can and then it has to compel the prospect to taker an action.
I managed an ongoing direct mail campaign of 3.1 million pieces a month to 24 target markets in 6 states…and I also managed a campaign of 350 pieces for a local plumber.
CampToccoa
The third summer session was not filling up and I had one chance to fix it. This was a single postcard to a limited target and it did the job.
Dr. Whitener
"Huck" needed an inexpensive recall piece that stood out. We printed a stock of 500 pieces his office staff could send out to specific patients when needed.
The "Have you seen me?" milk carton reference made sense for this piece.
