Sometimes pretty design is NOT the answer. Especially when you need people to read emails on complex subjects.
Such was the case with CMG.
The goal was to become the resource Real Estate Agents looked to when faced with confusing regulatory and market factors.
This email campaign explained dynamic topics in simple words and graphics.
Imagine how boring these would have been if we had just done a regular text email.
They may not have been pretty, but they were pretty effective.
