Gutsy, isn't it?
Believe it or not, there really can be marketing emergencies and this was one of them.
The camp was in it's first summer session and reservations for the second summer session was poor...they needed more campers.
We made a deal. I would do the project on a tight turn but it had to be done my way for it to work.
This postcard filled the second summer session.


Gutsy, isn't it?
Reactivating lost patients with a postacrd is what the Dr ordered.
The idea came from milk cartons with missing people on the backs. Maybe crass, but it got the appointments because it stood out in the mailbox.
